November 2nd, 2013, 1:15pm – 2:30pm
University of Winnipeg, Room 1L12 (Lockhart Hall), 515 Portage Avenue
In 2009, Fredrik Gertten’s documentary, Bananas!, chronicling a lawsuit against controversial food giant Dole, was set to premiere at the Los Angeles Film Festival. Dole responded with threats of legal action combined with an aggressive media and public relations campaign to quash the film’s release and discredit the reputation of the filmmakers. The filmmaking team behind Bananas! refused to be bullied, filing a counter-suit and launching their own media strategy. A true documentarian, Gertten picks up his camera again to capture his fight for free speech. Big Boys Gone Bananas! is an in-depth case study of an independent filmmaker’s David and Goliath battle with a corporate machine. As Dole’s PR company puts it, “It is easier to cope with a bad conscience than a bad reputation”.